Prima Wood Fins

Kfir Prima was born into a family of craftsmen and discovered surfing as a teen on the Mediterranean coastline. As a child he was drawn to understand how things are put together and constantly made things. His passion for working with his hands and love of surfing led him to establish his workshop. As he grew more mindful of environmental issues, Kfir’s curiosity led him to experiment with wood for his surf related projects. The successful match with this age old material was the start of Prima Wood Fins.